Lachelle's Travels and Adventures
Title: Lachelle's Travels & Adventures Website Build & Growth
We built a stunning starter site, then upgraded to a full SEO-optimized WordPress website with blog, Google Business Profile, and supporting social channels.
The problem
What wasn't working
My client is a travel agent based out of Jackson, Tennessee. She handles clients all across the world from US, Europe and even Asia. Her main clients are from the United States and she caters towards them, specifically, girls trips and black travelers. She specializes in group trips, cruises and resort style vacations and excursions. She frequently travels to Carribean countries such as Bahamas, Jamaica, Puerto Plata, St. Martten. However, she has been known to do special trips to Italy, Germany and France. She holds seasonal events when she can.
As far as outreach she relys on her Facebook group page ran by her, her grandson and granddaughter. Her most of her clients are family and friends but she has been looking to expand beyond them. Her first milestone is getting a website.
The action plan
What I did
We started with a clean, branded starter website to establish her professional online presence. After initial growth, we upgraded to a full custom WordPress site. The strategy focused on beautiful visuals, clear service offerings, client testimonials, SEO foundations, and content that highlights her personal touch and popular destinations. We also set up Google Business Profile and optimized her social channels for broader reach.
The results
What changed
SEO
- Before
- 56%
- After
- 80%
SEO Optimized for Google traffic and more clicks
Professional Online Presence
- Before
- No Website
- After
- Modern, branded site at lachelletravels.com
Instant credibility and 24/7 global visibility for prospects
Website Platform Evolution
- Before
- Basic starter site
- After
- Full SEO-optimized Wordpress with blog
Better content marketing, lead capture, and scalability
Brand Assets
- Before
- No custom logo
- After
- Professional Logo cliend loved ("This is just amazing")
Stronger brand identity across all chanells
Digital Footprint GrowthEstimate
- Before
- Facebook group only
- After
- Website + Google Business + Instagram
Expanded reach beyond family/friends to national and international clients
From the project
Starting SEO Score 
After Optimizing
For your web person: under the hood
We built her a starter website to fix this. It was responsive and had branded colors. We even provided her a logo that she was estatic about.
“This is just amazing” - Lachelle
After a few months of growth. She came back to us to upgrade her services. With that, we upgraded her to a full Wordpress site, optimized her website with more pages, SEO optimized, and started producing content on her blog. We also set up her Google Business Profile and even optimized her facebook group just for kicks. Did I mention there is also an instagram now?
Built withhtmlcssjavascriptphpwordpresssqlfacebookinstagramgoogle business profileseo
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