Websites and lead systems for local service businesses
Turn local searches into direct inquiries. Give customers an easy way to call, request service, or book online, even when you're out on a job. Get a website built to capture opportunities and keep your business moving.
When the AC fails in July, customers need a way to reach you fast. Make the next step obvious.
If you drive to the customer, I build for you.
What you get
Most websites for service businesses are digital brochures. They list services, display a phone number, and leave customers to figure out what happens next. Your website should do more. It should help local customers find your business, make it easy to request service, and keep new inquiries moving, even when you're busy on the job.
01 · LeadsStop relying entirely on shared-lead marketplaces. Build a direct channel where customers can find your services, explore what you offer, and contact your business. Your website and Google Business Profile give you a digital presence you control.
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02 · After HoursMake it easy to reach your business whenever the need arises. Click-to-call, online booking, and after-hours request forms give customers a clear next step. New inquiries can trigger email and text notifications so you know when someone reaches out.
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03 · HiringGrowing your business means growing your team. A dedicated careers page and structured application process collect the information you need upfront, helping you review applicants and spend less time chasing incomplete applications.
Learn moreDo the math
Enter your numbers to estimate what you're spending on purchased leads each year. Compare that with building a direct channel through your own website.
Your estimated annual lead spend
$10,800
And 3 other companies got every one of those leads too.
This estimates what you spend buying leads. It doesn't measure booked jobs or guarantee savings. Your own website gives customers a direct way to find and contact your business.
Show me what I'd own insteadHow it works
A straightforward process, clear pricing, and your approval at every stage.
We'll review your website, Google Business Profile, and how customers currently reach your business. You'll get an honest assessment and a clear project quote.
Know what's working
Track website calls, quote requests, bookings, and where customers found you. No jargon-heavy reports or 40-page PDFs. Just the numbers that matter, what changed, and what to improve next.
Sample monthly report
Illustrative dataCalls from your website
48
up 23.1%vs Sept
Jobs booked online
17
up 41.6%vs Sept
Average reply to a lead
2.4hrs
down 18.0%vs Sept
Selected work
Strategy, design, and development.
Assisted living and senior housing
HighlightA clearer path for families and a streamlined hiring application
Website for an assisted living and senior housing community in Sarasota, Florida. Built to attract families and caregivers, with a careers page and online application.
Finding good people is so much easier.
Who you'll work with
You'll work directly with Chris, not an account manager or a revolving team of contractors. Every project is handled with a focus on the business, the customer experience, and the systems behind it.
Website packages start at $600.
Chris Norton
Founder & Lead Developer
With a background spanning software development, engineering, and digital marketing, Chris builds websites that do more than look good. They help businesses capture opportunities and connect their digital presence to the way they operate.
Straightforward pricing
A professional website that gives customers a better way to reach you.
$600 one time, or $60/mo for 12 months
A complete local presence built to turn searches into inquiries.
$1,000 one time, or $100/mo for 12 months
For businesses ready to connect their website to more of their operation.
$1,800 one time, or $160/mo for 12 months
One-time project pricing. The care plan is optional.
FAQ
Here are a few things business owners usually want to know.
It depends on the package. With Launch, you provide the information and I refine it. With Grow and Run, I write the website copy around your services, customers, and service areas.
We'll spend 15 minutes reviewing your website, Google Business Profile, and how customers currently contact you. You'll leave with an honest assessment and recommendations, whether we work together or not.
No. Results depend on factors like competition, demand, search visibility, and how quickly inquiries are handled. The goal is to build a stronger digital presence and make it easier for customers to contact your business.
No. The care plan is optional. It covers ongoing hosting, updates, backups, security monitoring, and monthly reporting.
Timelines depend on the size of the project, the package you select, and how quickly we receive the required information and assets. Your timeline is agreed upon before work begins.
No. I work with local service businesses including HVAC, plumbing, electric, roofing, cleaning, home care, contractors, and other businesses that serve customers at their location.
Yes. Depending on the project, websites can connect to booking tools, contact forms, notification systems, CRMs, and other business applications.
Free 15-minute call
We'll review your website, Google listing, and how customers reach your business. You'll leave with a clearer picture of what's working, what's missing, and what could improve.
