John R Clark & CO
His estimate requests were vanishing. Now every one lands in his inbox.
- Location
- Paco County, FL
- In business
- 30+ years
- Services
- Website, Google, local SEO, Email Marketing
No time? Read this
The 30-second version
- Problem
Customers filled out his estimate form. The emails never reached him, and nobody knew.
- Plan
Fix the form first, then rebuild the site around his work and get him found on Google.
- Result
Every estimate request now lands in his inbox, and his site shows off 30 years of work.
The problem
Great work, invisible website
- Estimate formNo records kept, everything is done by phone and memory
- GoogleUnknown online, no reviews
- His work30 years of projects, almost none online
- ServicesNo digital presence
- On a phoneHard to read, hard to call
The action plan
Five moves, in order
Tap a step to see what I did and why it mattered.
Step 1 of 5
Fix the leak first
What I did
Leads were getting lost trying to remember every lead by phone and memory
Why it matters to you
Found that his host blocks the server's built-in email. Switched the form to a real email service and verified his domain so inboxes trust it.
The results
What changed
- Estimate formFixedRequests land in his inbox within seconds
Online Presence
- Before
- No website
- After
- Professional site at johnrclarkco.com
Immeditate local visibility and ability to be found online
Website Evolution
- Before
- Non-existent
- After
- Full Wordpress site with services and filterable gallery
Much stronger lead generation and professional credibility
Marketing
- Before
- No digital ads or business social
- After
- Facebook Business account set up for ads and content
Ready to run targeted local advertising
StabilityEstimate
- Before
- Zero calls during slow month
- After
- Digital foundation for consistent lead flow
Reduced reliance on traditional word-of-mouth alone
Steal this for your business
Three things you can do this week
- Test your own formFill it out from your phone and check your inbox and spam. Two minutes, once a month.
- Lead with your least crowded serviceJohn leads with wallpaper installation, where fewer local companies compete, instead of painting.
- Ask past customers for reviewsThirty years of happy customers is a goldmine. A short text with your review link is enough.
For your web person: under the hood
- WordPress with a custom theme: home, services hub, service template, about, contact and a filterable project gallery
- The host blocked the server's built-in mail, so the form now sends through WP Mail SMTP and an email service, with SPF and DKIM set on his domain
- Next up: a page for each service in each town he covers, rolled out in small batches
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Related guides
Do it yourself
Your turn
Is your website losing leads too?
On a free 15 minute call I'll check your form, your Google listing and your phone buttons, and tell you what to fix first.
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Send this page to whoever does. It takes them two minutes to read.