What Changed
Online Presence
No website → Professional site at johnrclarkco.com
Website Evolution
Non-existent → Full Wordpress site with services and filterable gallery
Marketing
No digital ads or business social → Facebook Business account set up for ads and content
Stability
Zero calls during slow month → Digital foundation for consistent lead flow
* Estimated impact based on project scope and industry benchmarks.
What Was Broken
John has been in the handyman business for 30+ had no website, never had one, never needed one. John operated successfully without a website, relying primarily on word-of-mouth and direct calls. This approach worked until he had an entire month with absolutely zero incoming calls, revealing his vulnerability to market changes and lack of digital visibility for new customers in his area. He had absolutely zero leads, he knew had to change things up.
How We Fixed It
We focused on building a professional online foundation quickly. Started with a simple, effective starter website to generate visibility, then upgraded to a robust system. Strategy included clear service presentation, visual proof through a gallery, and setting up tools for ongoing marketing like Facebook ads. We also supported him with basic tech setup for long-term independence.
What We Actually Built
A complete professional business website that serves as the central hub for his handyman services. Features a clean homepage, detailed custom services pages, interactive gallery with filtering for past projects, contact forms, and local SEO optimization. Additional setup included domain purchase, new computer configuration, and Facebook Business account optimized for ads and content posting.